Experience.
-
Content Manager, Learning Care Group, 2014-Present
Content creation leader in Creative Services group of Marketing department at the second-largest early education and child care provider in the U.S.
Creative direction and content strategy for 11 unique brands, 1,150+ schools nationwide
Collaborate and advise on content creation for B2B, Recruiting, Education, Communications, and other teams
Brainstorm, plan, create, and edit content for web, print, email, events, direct mail, social media, and more
Video scriptwriting, collaboration on production planning, overseeing location shoots and editing
Maintain and update content for 11 brand websites, corporate website, and corporate careers website
-
Senior Copywriter, Compuware Corporation, 2009-2014
Creative team leader at major tech company, focused on strategy and execution of campaigns, branding, product marketing, events, social media, and communications.
Created web and print ads, blogs, brochures, fact sheets, white papers, customer stories, video scripts
Generated web and social media content for company website, Facebook, Twitter, email
Event signage, collateral, and giveaway items
Internal content, employee communications, event announcements
-
Associate Editor, Written By Magazine, 2006-2008
Core member of editorial team for membership magazine of the screen- and TV-writing industry, responsible for editorial planning, writing, editing, and assigning of stories.
Developed and researched story ideas, assisted in editorial planning, assigned and edited stories
Copyedited and proofread manuscripts and layout
Generated article titles, subheads, lead-ins, descriptions, captions, and promotional copy
Collected supporting graphics materials, including photos, illustrations, and scripts